Consumers Expect To Spend An Average of $816 This Holiday Season
MOUNTAIN VIEW, Calif. -
November
10,
1997 -
Forget about Wall Street jitters. Americans are already feeling pressure from the year's next financial roller-coaster ride - holiday spending. Three out of four Americans expect to experience financial stress when it comes time to pay the holiday bills according to a recent survey conducted by Quicken, America's #1 personal finance software, and survey organization Roper Starch. Not surprisingly, families with children anticipate the highest level of financial stress. While Americans continue to struggle with holiday stress and spending, the Quicken/Roper Starch survey found that most say their spending behavior will be in the spirit of Santa Claus, not Scrooge. Americans expect to spend an average of $816 this holiday season, totaling more than $160 billion in overall purchases. This is an increase of 7% from the estimated $764 that consumers spent on holiday gifts in 1996, according to the National Retail Federation.
Who is doing the spending? If you think women spend more, surprise! Men expect to spend 33% more than women, while Americans living in the South expect to spend less than those in the North and West. To help get a handle on holiday finances and keep stress in check, advisors from Quicken.com, the award-wining personal finance Website, offer the following tips:
Get organized. Set a budget, and stick to it. Personal finance software, like Quicken Deluxe 98, can help you easily plan your finances in advance, and help you stay organized. For example, Quicken can help you create a holiday budget, and show you how much you have spent on items such as gifts, dining and entertainment.
Plan your shopping in advance. Know what you want to buy, and for whom, before you leave for the mall. Avoid shopping for the sake of shopping, and resist any impulse purchases. Don't shop when you're tired, hungry, or feel pressured.
Find ways to reduce monthly expenses. The more you're able to save on significant expenses like insurance and mortgage, the easier it will be to make the holidays affordable. Quicken Deluxe 98 and Quicken.com offer apples-to-apples comparisons from top national lenders and insurance firms, to help you find great rates.
Never borrow more than you can reasonably pay off. Giving gifts should be a gesture, not a sacrifice. Leave yourself some borrowing capacity for emergencies.
Reduce your credit card interest rate. If you must carry a balance on your credit cards, Quicken.com can help you find credit cards with lower interest rates. Check out the Banking and Borrowing department at www.intuit.com/banking/.
Get more for your money, online. The web can be a great place to find a special item without spending time on the road or in the parking lot. Websites like Amazon.com (for books) provide a wealth of choices at attractive prices - and they deliver!
The survey findings presented in this report are based on interviews with a random cross-section of 1,016 adult Americans, ages 18 and older.
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