Intuit Inc. (NASDAQ:INTU) today announced that 8 out of 10 retail customers now choose QuickBooks® or QuickBooks Pro™ over competing small business accounting software, including all single-user and multi-user competitive products combined, according to independent tracking firm PC Data.1
The QuickBooks product line, for example, outsells its nearest competitor (Peachtree®) by nearly 5 to 1 at retail.2 In 1998, the company expects another record number of small businesses to adopt QuickBooks Pro as new multi-user capabilities are added to the product beginning this summer.
The company also announced that the QuickBooks product line won more industry honors in 1997 than during any other year in the history of the product.
Some of the industry honors awarded to the QuickBooks product line in 1997 include: PC\Computing MVP Award; PC\Computing 5-Star Rating; PC\Computing Best Seal for Usability; Windows Magazine Win 100 Award; Windows Magazine Recommended Seal; PC World Class Award; PC World Best Buy Award; HomePC Editor's Choice Award; Home Office Computing Best Buy Award; Computer Shopper Best Buy Award and the PC Magazine Editor's Choice Award. QuickBooks also appeared on the Forbes Magazine Buyer's Guide and was given the highest score of any accounting software product in Entrepreneur Magazine in 1997.
"We are extremely proud that a record number of customers and industry leaders have chosen QuickBooks as the best solution to successfully manage small business finances," said Scott Cook, co-founder and chairman of Intuit. "We have always valued feedback from both small business customers and industry leaders in order to consistently make this product better. We believe our efforts have paid off as customers continue to solidify QuickBooks' leadership in the market."
First released in 1992, QuickBooks quickly became the market leader and has consistently increased its share of the retail software market over time. The 1997 figures from PC Data reflect the highest market share ever for QuickBooks at the retail level.
QuickBooks, from the maker of Quicken®, is designed for small business owners who do not want the hassle of trying to understand accounting jargon or debit/credit accounting. Using QuickBooks, small business owners can easily create custom invoices, enter sales, record customer contacts, manage inventory and even do their banking and pay their bills online. QuickBooks Pro adds easy job costing, estimating and time tracking capabilities.
1 - PC Data, 9/97, small business accounting software units sold through a representative sample of retail software outlets. Windows only.
2 - PC Data, 9/97, small business accounting software units sold through a representative sample of retail software outlets. Windows only.
Intuit Inc., a financial software and Web-based services company, develops and markets Quicken, the leading personal finance software; TurboTax, the best-selling tax preparation software; and QuickBooks, the most popular small-business accounting software. Intuit's Quicken.com Web site (http://www.quicken.com) offers a complete set of personal finance news, information and tools, including the leading mutual fund and insurance sites. Intuit's products and services enable individuals, small businesses and financial professionals to better manage their financial lives and businesses.
This media alert contains forward-looking information about future financial results and other events that have not yet happened. This information includes, but is not limited to, information about the prospects for QuickBooks, Quicken 98 and Quicken.com. Investors should be aware that actual results may differ materially from the Company's expectations because of risks and uncertainties about the future. Such factors include, but are not limited to, intense competition and pricing pressures; future growth of the markets for the Company's offerings; possible delays in product launch dates; risks associated with regulated businesses such as insurance and mortgage lending; the Company's ability to adapt and expand its product, service and content offerings for the Internet environment; the timing and consumer acceptance of new products and services; the cost of implementing the Company's Internet strategy, and uncertainty as to timing and amount of potential Internet-related revenue and profit. In addition, the Company will not necessarily update the information in this press release if any forward-looking information later turns out to be inaccurate. Additional information on factors that could affect future results and events is included in the Company's fiscal 1997 Form 10-K filed with the Securities and Exchange Commission.