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This Valentine's Day, Stocks To Compete With Traditional Gifts, Says Online Survey By Money Talks And Intuit's Quicken.Com
- Women Better at Managing Love Than Finances; Men Spend More on Gifts -
NEW YORKW, NY. - February 13, 1998 - How would you feel if you received stock options on Valentine's Day instead of a dozen roses, a box of chocolates, or jewelry? Well, if your "Valentine" is an Internet user, don't be surprised if you receive a few shares this year. That's according to an online survey jointly conducted by Money Talks (www.talks.com) and Intuit's Quicken.com.

According to the "For the Love of Money" survey of more than 900 Internet users, 41 percent of respondents said they'd buy stock for a loved one on Valentine's Day. Of the 300 women who responded to the survey, 47 percent said they'd buy stock as a gift, while 37.8 percent of the men said they would.

"It appears as though the continuing surge of the stock market is influencing how some of us might express love or affection," said Larry Thomas, publisher of Money Talks, one of the World Wide Web's most popular personal investment magazines. "But that's not to say it isn't romantic."

More than half (55 percent) of respondents said they need to do a better job managing their financial situation than their romantic one. Interestingly, 60.5 percent of the 300 women who responded to the survey said they need to do a better job managing their financial situation compared to 39.5 percent who said they need to do a better job with love. Of the 589 male responses, 53.4 percent think they should do a better job managing their financial situation compared to their romantic one.

Romance Prevails Online
When asked if they'd choose true love, a sure-fire tax tip, or a penalty-free early IRA payout on Valentine's Day, nearly 80 percent of the survey respondents said they would choose true love. About 81 percent of the men chose true love, compared to 78.9 percent of the women. Still, about 20 percent of all respondents said they'd prefer either a sure-fire tax tip or penalty-free early IRA payout.

Big Spenders
Money Talks (www.talks.com), an award-winning personal investing online magazine, prides itself on its editorial excellence. With columns updated continuously, the site offers savvy insight and timely topics written by a seasoned staff.

 
Intuit Inc., a financial software and Web-based services company, develops and markets Quicken, the leading personal financial software; TurboTax(r), the best-selling tax preparation software; and QuickBooks(r), the most popular small business accounting software. Intuit's Quicken.com Web site offers a complete set of personal financial news, information and tools, including leading investment, mortgage, and insurance sites. Intuit's products and services enable individuals, small businesses, and financial professionals to better manage their financial lives and businesses.
 
Intuit, the Intuit logo, Quicken, QuickBooks and TurboTax, among others, are registered trademarks of Intuit Inc. in the United States and other countries. Quicken.com, among others, is a trademark of Intuit, Inc. in the United States and other countries. Other brands or products are trademarks, serviced marks, registered trademarks, or registered service marks of their respective holders and should be treated as such.
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