What: In just seven months since it's relaunch, Quicken.com*, a leading personal finance web site, has reached the position as the #1 Financial web site for April, according to MediaMetrix, The PC Meter Company. More people visited Quicken.com and its co-branded sites in April than any other financial web site, including Yahoo! Finance and Microsoft Investor.
Quicken.com's ranking is based upon a web household reach** of 5.0, according to MediaMetrix. This ranking combines Quicken.com with its co-branded sites developed for Excite, WebCrawler and AOL.com.
"We are really pleased with our momentum and rapid growth! Our goal is to reach out to as many consumers as possible and provide them with the tools and information they need to make confident investment and financial decisions," stated Jay O'Connor, Director of Marketing for Quicken.com.
"In a recent customer survey, 92% of our customers said they were 'extremely satisfied' or 'very satisfied' with Quicken.com," continued O'Connor. "This tells us people who try using Quicken.com love it. And with our extremely high product satisfaction and rapid growth in traffic, we believe we're poised for continued success."
Where: http://www.quicken.com, the objective source for making the most of your money.
When: Announced today, June 1, 1998
Why: Quicken.com brings together tools, resources and expertise to help empower consumers to make confident investment and financial choices. Quicken.com can help consumers with all areas of their personal finance management, including investments, insurance, tax and mortgage. Oh, and it's FREE!
How: Click on http://www.quicken.com
*This ranking is based on a special tabular data run requested by Quicken.com. The channels that contribute to Quicken.com's over all reach are:
quicken.excite.com,
quicken.webcrawler.com,
quicken.com,
quicken.aol.com,
insuremarket.com,
quickenmortgage.com,
qfn.com.
** Reach is the percentage of web-active individuals (i.e. individuals in the Media Metrix sample) that visited a site once in the given month. Individual visits are unduplicated (not counted twice).
