Quicken.com www.quicken.com, a leading online finance site, announced today that it will kick-off the site’s first ever print advertising campaign. The print ads will begin running on Monday, August 17th in The New York Times, Wall Street Journal, and USA Today. Quicken.com will spend $500,000 on the first wave of this traditional print advertising effort, which compliments current online advertising efforts.
"This will be the first leg of an ongoing ad campaign that will last throughout the year," said Jay O’Connor, Director of Product Marketing, Quicken.com. " According to a number of measures, Quicken.com is the most popular financial Web site, yet we believe that there is still room for building our awareness. As a result, we have targeted both Internet media and traditional media to spread our message."
The ad campaign, which includes both full and half-page ads, will run throughout the week of August 17th in the Money Section of USA Today, and the national editions of the Business Section of The New York Times and the main news section of the Wall Street Journal. Created by Foote, Cone & Belding, the ads highlight the information and tools available on Quicken.com, and boast the headline, "And You Thought You Were Obsessed With Your Investment Portfolio."
"For Quicken.com’s first venture into print ads, it was important that we reach an extensive, yet targeted audience," commented Richard Becker, Senior Group MarCom Manager. "We chose these publications and sections very carefully, with the knowledge that we’d be reaching an audience who is predisposed to personal finance. And by running these ads just three times, we hope to generate over 15 million gross impressions."
Quicken.com’s online advertising campaign will run simultaneously with the print advertising campaign. The online ads will be placed on financial Web sites such as The Street.com and Women.com’s Money Mode, as well as non-financial sites including CBS Sportsline’s GolfWeb.
