 |
 |
 |
|
|
2007 |
2006 |
2005 |
2004 |
2003 |
2002 |
2001 |
2000 |
1999 |
1998
|
|
|
|
| Intuit Standardizes On Andromedia´s Aria Enterprise® 3.0 For Realtime Web Site Analysis |
|
| Intuit Buys Site License of ARIA to Track an Unlimited Number of Its Web Sites, Including www.Intuit.com and www.Quicken.com |
|
|
MOUNTAIN VIEW, Calif. -
April
27,
1999 -
Intuit Inc. (NASDAQ: INTU) a financial software and Web-based services company, today announced that the company is standardizing on Andromedia's ARIA® Enterprise 3.0 software for realtime Web site activity analysis and reporting.
Intuit has been using Andromedia's ARIA to track its Quicken.com site (www.Quicken.com), Intuit's leading personal finance Web site, since August 1998. The success of that installation led Intuit to choose ARIA to track an unlimited number of Intuit's other Web sites, including the corporate Intuit site (www.Intuit.com) and to sign a long-term site license agreement with Andromedia.
ARIA helps Intuit track virtually all of their online marketing campaigns. From newsletters to sweepstakes and banner advertising, timely reporting from ARIA enables Intuit marketers to measure the success of their promotions within a matter of hours or days after launch. As a result, Intuit can quickly apply this knowledge to the next promotion, creating more successful promotion campaigns.
"We use a combination of ARIA reports, including most-requested pages, custom content reports and next-click analysis to help us understand aggregate traffic and customer behavior," said Karen Tomlinson, product marketing associate, Quicken.com. "This helps us in the development and design of new features."
David Becker, a program manager for Quicken.com, adds, "ARIA helps us assess in realtime on an hourly basis how our site is performing. We are looking forward to expanding this capability to other Intuit Web sites."
"Understanding the needs of our customers has always been an important aspect of our business," says Scott Cook, Intuit founder and chairman of the executive committee. "The knowledge that ARIA provides us with will allow us to deliver new Internet tools and services that are based on what the consumer is actually doing on the Web. We are enthusiastic about expanding our relationship with Andromedia."
"Intuit is exactly the kind of customer that ARIA Enterprise 3.0 was designed for," says Steve Kanzler, Andromedia vice president of marketing. "The very high traffic levels, complex infrastructure and demanding reporting requirements were a severe test of ARIA's capabilities. And AIRA Enterprise passed with flying colors. We are very pleased that industry-leader Intuit has chosen our products and our company to meet Intuit's mission-critical requirement for powerful, flexible Web tracking and analysis software."
|
| |
|
About ARIA Enterprise 3.0
|
|
ARIA Enterprise 3.0's distributed architecture incorporates the power and intelligence to analyze visitor behavior across geographically dispersed, multi-server sites. ARIA Enterprise is currently installed at sites with traffic in excess of 150 million hits per day and is capable of tracking sites receiving more than 10 million page views per day and serving 10,000 unique pages of content to one million users. ARIA Enterprise automatically collects, synchronizes and analyzes data that span directories, servers, and domains, providing Web business managers with the realtime intelligence they need to effectively market their products online.
|
| |
|
About Andromedia
|
|
Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is the leading supplier of e-marketing software for e-commerce. Andromedia provides Smart eMarketing software comprised of the ARIA and LikeMinds™ product lines, enabling customers to create a better online experience and increase sales. ARIA, winner of CNET's Builder.com 1998 Product Award for "Best Traffic Analysis Tool," analyzes high-value data in realtime and reports on customer information that is critical to managing online business effectively. LikeMinds Personalization Server efficiently personalizes each and every customer interaction, providing realtime response to customers' needs.
Andromedia has more than 120 customers, including many of the largest sites on the Web. Major customers include Audi; The Boston Herald; Cinemax; Columbia House; Computer Associates (NYSE: CA); Cyberian Outpost (NASDAQ: COOL); Intuit (NASDAQ: INTU); Levi Strauss & Co; Sony Corporation (NYSE: SNE); Sun Microsystems (NASDAQ: SUNW); the U.S. Postal Service; and The Weather Channel. To date, the total outside investment in Andromedia is $30.7 million. Financial backers include Ares Management L.P.; Big Flower Holdings (NYSE: BGF); ABS Employee Ventures (affiliated with BT Alex. Brown); C.E. Unterberg, Towbin; Draper International; JK&B Capital; Platinum Ventures; Sippl Macdonald Ventures; SOFTBANK Holdings; Travelers Insurance; UBS Capital; and Westbury Capital Partners. Strategic partners include Allaire (NASDAQ: ALLR), Art Technology Group, BroadVision (NASDAQ: BVSN), Computer Associates, EarthLink Network (NASDAQ: ELNK), Engage Technology, Hewlett-Packard (NYSE: HWP), NetGravity (NASDAQ: NETG), Netscape (NASDAQ: NSCP), Sun Microsystems, and Vignette (NASDAQ: VIGN).
|
| |
|
About Quicken.com
|
|
Quicken.com http://www.quicken.com, a leading online finance site, brings together tools, resources and expertise to help empower consumers to make confident investment and financial choices. Once consumers have determined their financial needs, Quicken.com can help them reach a solution for all areas of personal finance management, including investments, insurance, tax and mortgage. All of which is available for FREE! Quicken.com content is also distributed through American Online (NYSE: AOL), Excite (NASDAQ: XCIT) and Prodigy (NASDAQ: PRGY).
|
| |
|
About Intuit
|
|
Intuit Inc., a financial software and Web-based services company, develops and markets Quicken, the leading personal finance software; TurboTax, the best-selling tax preparation software; and QuickBooks, the most popular small business accounting software. Intuit's QuickenStore (www.quickenstore.com) is the online source for consumers to purchase Intuit products via the web.
Intuit's Quicken.com Web site (www.quicken.com) is the premier financial Web site, offering a complete set of financial news, information and tools, including insurance, mortgage, investment and tax preparation services. Intuit's products and services enable individuals, small businesses and financial professionals to better manage their financial lives and businesses.
|
| |
|
Andromedia and LikeMinds are trademarks and ARIA is a registered trademark of Andromedia, Inc. Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax, MacInTax, ProSeries and InsureMarket, among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. Quicken.com, QuickenMortgage, Quicken Business CashFinder and Quicken Financial Planner, among others, are trademarks and/or service marks of Intuit Inc. or one of its subsidiaries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
|
|
|
|
|
