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Intuit Advances Web Strategy With Acquisition Of Rock Financial
Combination of QuickenMortgage, RockLoans.com and Rock Financial to Create Online Mortgage Powerhouse
Mountain View and Bingham Farms, Mich. - October 07, 1999 - Intuit Inc. (NASDAQ: INTU) announced today it has reached a definitive agreement to acquire Bingham Farms, Michigan-based Rock Financial Corporation (NASDAQ: ROFC), a leading provider of online consumer mortgages through RockLoans.com.

This acquisition will create a national online mortgage powerhouse that offers home mortgages on the Internet to customers in all 50 states, providing the greatest breadth and depth of mortgage options, including conventional, sub-prime, government, home equity and jumbo loans. The acquisition, a stock transaction valued at approximately $370 million, would be the largest completed in the online mortgage industry.

Combined with Rock Financial and RockLoans.com, Intuit's QuickenMortgage online mortgage service will add a direct lending model that will help revolutionize the mortgage process. With this direct lending model, QuickenMortgage provides customers the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the process. This combination of technology and customer service gives consumers greater confidence as they make a critical financial decision, while also reducing the time, cost and complexity of the mortgage process.

Customers also will continue to have the ability to compare and apply for mortgages from many lenders on the QuickenMortgage site. At the same time, the acquisition will enable Intuit to offer increased mortgage loan volume to its current financial institution partners, with less administrative hassle.

Acquisition to Advance Intuit's Web Strategy
"The acquisition of Rock Financial advances Intuit's Web strategy by giving us the mortgage expertise, technology and marketing resources to truly revolutionize the mortgage process," said Bill Campbell, chairman and acting CEO of Intuit. "A great number of consumers are looking for a faster and more efficient alternative to the traditional mortgage broker process, without sacrificing personalized customer service. This acquisition enables us to answer that need through a direct lending model while also producing higher loan volume for our financial services providers."

Both QuickenMortgage and RockLoans.com have been pioneers in the online mortgage industry. Operating under the QuickenMortgage brand, Intuit's mortgage subsidiary offers consumers an award-winning user-friendly Web site, access to a broad range of home mortgage programs in all 50 states and experienced loan officers who can answer questions and facilitate the entire process. In December 1999, Rock will be significantly expanding its Web/call center to accommodate more than 400 mortgage specialists in its new 110,000 square foot corporate headquarters in Livonia, MI.

Customers To Benefit From Combined Expertise, Offerings
Customers will benefit from an innovative range of features, including real-time credit checks, instant pre-approvals, around-the-clock loan status updates and the ability to review and print out all loan documents directly from the Web site.

In addition, Intuit will be able to respond to financial institutions' desire to buy completed loans from QuickenMortgage. Intuit also will be able to provide financial institutions with the technology and tools to deliver innovative online mortgage solutions on their Web sites, as many institutions have requested.

"Intuit shares our vision of using the Internet and a direct lending model to offer customers the most efficient and convenient mortgage process possible," said Daniel Gilbert, chairman and CEO of Rock Financial. "By teaming Rock's experienced mortgage professionals, our state-of-the-art technology and our marketing infrastructure with QuickenMortgage's market strength and Intuit's customer base of 11 million Quicken users, we can deliver tremendous value to both our financial services providers and our end customers."

Intuit launched its QuickenMortgage site in November of 1997 and has since become one of the leading Web-based marketplaces for mortgages, helping consumers to easily shop, compare and apply for mortgage loans from 17 different lenders in a hassle-free environment. QuickenMortgage originated more than $1.2 billion in closed loans in fiscal 1999, which ended July 31, 1999.

RockLoans.com was launched in January 1999, leveraging Rock Financial's 15 years of mortgage lending expertise. Together, Intuit and Rock have originated nearly $3.5 billion in closed mortgage loans in the past 12 months.

Terms of Agreement
Under the terms of the agreement, Intuit will acquire all of the outstanding shares and options of Rock in a transaction valued at approximately $370 million. The actual number of Intuit common stock to be exchanged for each Rock share will be determined by dividing $23 by Intuit's 20-trading-day average price prior to the Rock stockholders meeting that will be called to approve the transaction, but will not be less than .579783 shares (if Intuit's average stock price exceeds $39.67) or more than .841566 shares (if Intuit's average price is less than $27.33).

In a related transaction, Intuit also agreed to acquire Title Source, Inc. for $6 million, with the exchange ratio to be calculated in the same manner as the Rock acquisition. Title Source has provided title insurance and escrow services to real estate agents, lenders, attorneys, corporations and homeowners for more than 20 years. This capability further extends Intuit's ability to streamline and revolutionize a significant aspect of the mortgage process.

In connection with these acquisitions, Intuit will be issuing approximately 12 million shares, which will have a dilutive effect on Intuit's annual reported earnings per share of approximately 3 cents. These acquisitions will be accounted for as a pooling of interests. Up until the time Intuit closes the acquisitions, Rock Financial and Title Source will be operating as separate companies. Following the closing, and consistent with pooling treatment, Intuit will restate prior financial statements to reflect the combined results of Intuit, Rock, and Title Source.

Once these acquisitions have been completed, Intuit will have incremental operating expenses. However, Intuit believes it will be able to achieve operating efficiencies in other areas of its business to offset the impact of these expenses on its results for the third and fourth quarters of fiscal 2000.

Daniel Gilbert will become CEO of QuickenMortgage, reporting to Mark Goines, senior vice president of Intuit's consumer division.

The acquisition is subject to various conditions, including customary regulatory approvals as well as the approval of Rock's shareholders. Rock's board of directors is recommending that shareholders vote in favor of the acquisition and Daniel Gilbert and his family, who control more than 60 percent of the voting interest of Rock, have agreed to vote for the acquisition. The transaction is expected to close by the end of December 1999. Rock's operations will continue to be based in Michigan.

 
About Rock Financial and RockLoans.com
Rock Financial Corporation (NASDAQ: ROFC), founded in 1985 by chairman and CEO Daniel Gilbert, is one of the nation's largest independent mortgage lenders with 15 years expertise providing residential home mortgages. In January of 1999, the company launched RockLoans.com, which quickly became one of the fastest growing, innovative leaders in the online mortgage industry.

RockLoans.com provides a wide variety of product lines, including conventional, sub-prime and government loans. The company, with more than 600 employees nationwide, generated revenue of almost $90 million and closed over $2.3 billion in residential loans in 1998.

 
About Intuit
Intuit Inc. (NASDAQ: INTU) is the leader in e-finance, including financial software and Web-based services. Intuit develops and markets Quicken®, the leading personal finance software; TurboTax®, the best-selling tax preparation software; and QuickBooks®, the most popular small business accounting software.

Intuit's Quicken.com® Web site (www.quicken.com) is a leading financial Web site, offering a comprehensive set of financial news, information and tools, including insurance, mortgage, investment and tax preparation services. Intuit's products and services enable individuals, small businesses and financial professionals to better manage their financial lives and businesses.

Intuit Lender Services, Inc. is a wholly owned subsidiary of Intuit Inc. The QuickenMortgage site is operated by Intuit Lender Services, a licensed mortgage broker.

This press release includes "forward-looking" statements about Intuit's proposed acquisition of Rock Financial Corporation and the prospects for Intuit's online mortgage business. For example, statements in the future tense, and statements such as we "expect," we "anticipate" or we "believe" are forward-looking statements. Investors should be aware that actual results may differ materially from our expressed expectations because of risks and uncertainties about the future. Intuit will not necessarily update the information in this press release if any forward-looking statement later turns out to be inaccurate.

Risks and uncertainties affecting the proposed acquisition and Intuit's online mortgage business include the following: The acquisition is subject to a variety of closing conditions, including approval of Rock's stockholders. The acquisition, if completed, could have a negative impact on Intuit's operating income and earnings per share. The integration of acquired companies often poses ongoing operational challenges and risks. Intuit's online mortgage business is subject to interest rate fluctuations, and the impact of interest rates on Intuit's operating results will become more significant if the proposed acquisition is completed. Additional information about factors that could affect future results and events is included in Intuit's fiscal 1998 Form10-K and subsequent reports filed with the Securities and Exchange Commission.

 
Intuit, Quicken, QuickBooks, TurboTax and MacInTax are registered trademarks of Intuit Inc. WebTurboTax is a servicemark of Intuit Inc. Quicken.com is a trademark of Intuit Inc
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