"QuickenInsurance can help consumers find the best priced insurance coverage from some of the best carriers in the industry," said Steven Aldrich, President of IIS. "By promoting QuickenInsurance's services, we will spread the word to consumers that there is an easier and more economical way to buy insurance using the full convenience of the Internet."

The first commercial to air, entitled "Dentist," features a man on the street who opts for a root canal over shopping for insurance, emphasizing the complicated and often unpleasant process of traditional insurance shopping. Reflective of QuickenInsurance's commitment to helping consumers obtain insurance coverage easily and painlessly, the commercials carry the tagline "Auto. Life. Whatever. How easy is this?" Wunderman Cato Johnson, the agency of record, created the QuickenInsurance campaign.

Quicken InsureMarket to QuickenInsurance
To further align Intuit's Insurance Services division with the rest of the Quicken family of online personal finance Web sites, the business name Quicken InsureMarket Service has changed to QuickenInsurance. QuickenInsurance.com (www.QuickenInsurance.com) continues to offer instant live insurance quotes from multiple providers, insurance information and tools to help calculate the right amount of coverage for each individual consumer's needs. Furthermore, consumers have the option to purchases auto policies directly online, a feature offered exclusively through QuickenInsurance.

"Our name change is part of Intuit's overall vision to unify the customer experience and provide consumers with a comprehensive financial offering," added Aldrich. "The new name and logo marks the first step in Intuit's plan to increase awareness of the company's range of financial solutions."