Intuit Insurance Services, Inc. (IIS), the providers of the QuickenInsurance service, the leading insurance marketplace and a wholly owned subsidiary of Intuit Inc. (NASDAQ: INTU), today announced a new auto insurance quotes summary-page layout that will give consumers visiting the site greater flexibility when searching for the most appropriate and economical policy suited for their needs. Over 90 percent of visitors to QuickenInsurance can now utilize this new convenience to search for the automotive insurance in their region.
By completing the quick EasyQuoteSM questionnaire, consumers can receive up to seven quote-estimates from different carriers with the option to purchase from some carriers online. With a single click, consumers can compare details of their quotes in a side-by-side summary, including company rating, vehicle to cover, policy offering and applicable discounts. A password-protected option to save the resulting information allows consumers to make a decision at their own pace, not requiring them to enter the same information each time they visit QuickenInsurance.
"Our new layout is the result of many consumer testing sessions in which we asked consumers to determine the most effective presentation format," said Steven Aldrich, President of IIS. "The new auto insurance quotes summary-page and the ability to compare details allows consumers to see what they want to see. Now they can make the most informed and stress-free buying decision."
Quicken InsureMarket to QuickenInsurance
To further align Intuit's Insurance Services division with the rest of the Quicken family of online personal finance Web sites, the business name Quicken InsureMarket Service has changed to QuickenInsurance. QuickenInsurance.com (www.QuickenInsurance.com) continues to offer instant live insurance quotes from multiple providers, insurance information and tools to help calculate the right amount of coverage for each individual consumer's needs. Furthermore, consumers have the option to purchases auto policies directly online, a feature offered exclusively through QuickenInsurance.
"Our name change is part of Intuit's overall vision to unify the customer experience and provide consumers with a comprehensive financial offering," added Aldrich. "The new name and logo marks the first step in Intuit's plan to increase awareness of the company's range of financial solutions."