With the direct-to-consumer lending model, Quicken Loans provides customers the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the process. The combination of cutting-edge technology and personalized service from mortgage professionals in the company's new 400+ seat state-of-the-art Web/Call Center facility gives consumers greater confidence as they make a critical financial decision.

"Our name change is part of Intuit's overall vision to provide consumers with a cohesive and comprehensive family of financial solutions," said Daniel Gilbert, CEO of Quicken Loans. "The new Quicken Loans name accurately reflects the company's aggressive plans to simplify, streamline, and make the entire process of getting a home loan a much better experience for consumers."

Quicken Loans Offers Greater Breadth & Depth of Loan Options
In addition to its new direct lending capabilities, Quicken Loans will continue to provide all of the same services offered by QuickenMortgage, including instant loan offers from multiple lenders, data on home buying and home ownership and tools to help the prospective homebuyer find affordable home loans.

Highlights:

• User-friendly design. Based on customer feedback and testing, Quicken Loans has a newly designed, easy-to-use format to help consumers find and navigate the services quickly. The site is now fully integrated as a channel of Intuit's leading personal finance site, Quicken.com (www.Quicken.com).
• Streamlined interview process provides fast, accurate answers. Homebuyers can immediately initiate the loan application process, or utilize the system's unique interview feature which helps educate them about the types of loans to consider and the information they need before beginning the loan process.
• The right loan every time. During the interview, users can run a free credit report directly online. As a result, they are presented with a wide variety of loans with real-time rates. These loans are selected from thousands of options as a result of an advanced qualification process.
• Educational information empowers the borrower. The loan options are easily sortable and displayed in an apples-to-apples comparison chart enabling users to more easily learn the pros and cons of each option. Quicken Loans also shows users how credit affects the loan process, how to self-assess their situation and where to go if they want additional credit help. The site also features a variety of interactive tools, FAQs, related articles and real estate listings.
• Personalized advice helps borrowers make confident decisions. Homebuyers are guided through virtually transparent steps and calculations so they understand the reasoning behind each step as well as the associated costs. With this new site launch, the Quicken Loans borrower receives even greater in depth, personalized answers and analysis, including total cost comparisons, amortization schedules on a loan. Further explanations and help are just a click of the mouse or toll-free phone call away where seasoned loan professionals can further assist consumers.
• Time saving features eliminate hassles. Homebuyers can also save their accumulated information in a personal password-protected account on Quicken Loans. The QuickStatussm account instantly updates users on the status of the application as it makes its way through the process. Homebuyers can also choose to be informed by email of any new developments in their loan application.

"Quicken Loans combines online technology and personal service to make the home loan process more efficient, reducing the time and paperwork usually associated with closing a loan," added Carl Reese, vice president of Quicken Loans. "Our new direct lending business model provides consumers with the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the home loan process."