Kefta, (http://www.kefta.com), the next generation marketing software company, today announced a marketing alliance with Intuit, (NASDAQ: INTU) a leader in e-finance, including financial software and Web-based services for consumers and small businesses. Under the terms of the agreement, Intuit will implement Kefta's referral-based customer acquisition programs on the Quicken.com site, providing Quicken.com customers with easy, convenient referral opportunities for their favorite financial features and services.
While referral marketing, also known as word-of-mouth, is a well recognized, highly powerful and cost effective channel for marketers, it has, until now, been difficult to initiate and nearly impossible to track. Kefta, having developed a suite of referral campaign creation, management, and tracking software, will automate customer referral opportunities on Quicken.com. Quicken.com, a leading financial Web site, offers a comprehensive set of financial news, information and tools, including mortgage, investment and tax preparation services. Intuit's strong Quicken brand easily lends itself to word-of-mouth recommendations, and the company plans to leverage Kefta's referral marketing tools to promote various tools and services on Quicken.com. Referral solutions from Kefta are expected to be implemented on Quicken.com within the next quarter.
Alan Mochizuki, marketing manager for Intuit's Quicken.com said, "Kefta's solutions provide a valuable complement to our existing marketing strategy. By injecting a referral component into Quicken.com, we will be able to leverage the enthusiasm and product knowledge of our existing customers and encourage them to share us with their friends and family."
Philippe Suchet, Kefta CEO said, "Quicken.com has a great brand and set of services which its existing customers will readily recommend to their peers. Encouraging referral opportunities is a highly efficient, cost-effective way for Intuit to acquire new customers while learning more about their already enthusiastic customer base. Previous campaigns for Kefta clients have far outperformed traditional online marketing programs and we anticipate similar results for Quicken.com."
About Kefta
Kefta (http://www.kefta.com) the next generation marketing software company provides web-based campaign management solutions to large enterprise clients. Positioned to dominate the fast growing "referral marketing" marketplace, the company has developed a suite of campaign creation, management, and tracking tools. Built on a highly distributed and fully scalable platform, Kefta's marketing software dramatically improve customer acquisition, retention, and sales. Based in San Francisco, CA, Kefta is backed by SOFTBANK VC and distinguished founders of PSI Net, Interliant, Firefly, Service Metrics, Infovista, Abuzz, etc.
