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| A Quart Of Milk, A Loaf Of Bread And A Box Of TurboTax |
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| Shoppers can add leading tax preparation software to their shopping list at Safeway stores nationwide |
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San Diego, Calif. -
January
24,
2002 -
Taxpayers now have the added convenience of buying the No. 1-selling tax preparation software, Quicken® TurboTax®, when they buy their groceries. Intuit Inc. today announced an agreement with Safeway Inc., one of the largest food and drug retailers in North America that enables shoppers to purchase TurboTax right at the checkout counter. TurboTax and TurboTax Deluxe are now available at most of Safeway's 1,500 stores across the United States while supplies last.
Intuit is working with Dallas, Texas-based Polarity Inc., a specialized entertainment promotions and distributions company, to secure new distribution channels for its TurboTax software. Safeway will become the first national food and drug retailer to carry TurboTax. In addition to the agreement with Safeway, Polarity is developing additional distribution opportunities with several other leading grocers and specialty retailers.
"By expanding our distribution channels to include food and drug stores, we've made buying a copy of TurboTax as easy as buying a loaf of bread," said Bob Meighan, vice president of Intuit's Consumer Tax Group. "Tax time can be stressful enough. Our new relationship with Safeway stores dramatically increases convenience for our customers and positions TurboTax in locations that attract millions of potential customers who may not be familiar with our tax preparation products."
A Safeway spokesperson said that this unique addition to the brand-name items it already offers its customers extends the value and convenience they've come to expect from Safeway stores and gives shoppers an excellent opportunity to get a jump on tax season.
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| The most complete tax preparation and e-filing solution |
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TurboTax is the fast, easy and convenient way to prepare and file taxes. TurboTax walks taxpayers through their tax return step-by-step using simple language and easy-to-understand questions. After preparing a tax return using TurboTax, taxpayers can quickly and easily file their return electronically. With electronic filing, a taxpayer can receive a refund in as little as 10 days, compared to six weeks for returns filed by mail. TurboTax customers can file their state tax returns electronically with all 41 states and the District of Columbia.
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About TurboTax
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TurboTax was the No.1-selling tax preparation software program in 2001, with 70 percent share of units sold at retail and more than 80 percent retail revenue share, up eight points over 2000, according to NPD Intelect. Its Web-based counterpart, TurboTax for the Web, is the most popular site for online tax preparation and filing services. The Instant Data Entry feature is included at no additional charge in all 1040 versions of TurboTax. With more than 17 years of personal finance expertise, the TurboTax family of products saves time and money for more than 14 million Americans each year.
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About Intuit Inc.
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Intuit Inc. (NASDAQ: INTU) is the leading provider of financial software and Web-based services for consumers, small businesses and accounting professionals. Its flagship products and services, including Quicken, QuickBooks®, Quicken TurboTax and Quicken Loans® simplify personal finance, small business management and payroll processing, tax preparation and filing and home loans.
Founded in 1983, Intuit has annual revenue of more than $1 billion and reaches 25 million customers with nearly 6,000 employees in 13 states and four countries. More information can be found at www.intuit.com
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About Polarity, Inc.
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Polarity Inc. is a leading provider of licensed entertainment and educational products for resale or promotional use. Its premiums, promotions, and distributor resale programs attract consumers by featuring popular CD-ROM software, movies, music, books, console games, and online subscriptions.
Founded in 1996, Polarity services a wide variety of companies and their agencies around the world. More information can be found at www.polarityinc.com
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Intuit, the Intuit logo, Quicken, QuickBooks, and TurboTax, among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. TurboTax for the Web is a service mark of Intuit Inc. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
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