Intuit Inc. (NASDAQ: INTU) and Siebert Financial Corp. (NASDAQ: SIEB) today announced an alliance to offer a full range of online and telephone-based brokerage services to Intuit's Quicken and Quicken.com customers. The services will be offered later this calendar year.
Intuit and Siebert will share in the revenue and expenses associated with the alliance. The companies said they will provide more details about the new brokerage service when it launches. Siebert was advised by Goldman, Sachs & Co. in connection with the agreement.
"Our alliance with Siebert is a win for Intuit and our customers," said Steve Bennett, Intuit's president and chief executive officer. "In the past, we've provided Quicken and Quicken.com users the ability to manage their personal finances and make more confident investment decisions based on their complete financial picture. This alliance builds on that offering, giving customers the power to also execute their decisions. At the same time, it enables Intuit to drive more revenue from our Quicken and Quicken.com customer base."
Siebert was founded in 1967 and was one of the first companies to enter the discount brokerage business. Siebert began offering online brokerage services in 1995 and is the only broker to rank in Smart Money's top three discount brokers for the past four years and Kiplinger's top three online brokers for the past three years. The company has also been ranked among the top online brokers by Money in 2001 and Barron's in 2002. "Siebert is a great match for Intuit. The company is a trailblazer both in the brokerage business and in providing a great customer experience," said Bennett.
"Siebert's alliance with Intuit represents the teaming of two companies that are focused on providing investors with outstanding products and services," said Muriel Siebert, Siebert's president and chairwoman. "Siebert is committed to offering excellent brokerage services that help investors act upon opportunity. This alliance is a continuation of our commitment to expand our presence online, allowing us to help a whole new group of customers achieve their financial goals," she said.
"Our customers have multiple brokerage and bank accounts and having choice is important to them," noted Bennett. "Quicken products currently offer consumers the choice to work with more than 1800 financial institutions and this capability is critical. This new alliance with Siebert adds to that choice and responds to customer demand. This is the next logical step in executing our strategy to provide the products and services customers want from us - tools that simplify financial management and help them make decisions with confidence."
About Intuit Inc.
Intuit Inc. (NASDAQ: INTU) is the leading provider of financial software and Web-based services for consumers, small businesses and accounting professionals. Its flagship products and services, including Quicken®, QuickBooks®, Quicken TurboTax® and Quicken Loans® simplify personal finance, small business management and payroll processing, tax preparation and filing and home loans.
Founded in 1983, Intuit has annual revenue of more than $1 billion and reaches 25 million customers with nearly 6,000 employees in 13 states and four countries. More information can be found at www.Intuit.com.