Thirty-six percent of businesses surveyed with fewer than 250 employees cited "the economy" as their top concern in the first "QuickBooks® Small Business" survey commissioned by Intuit Inc. (NASDAQ: INTU). Despite the concern, 87 percent believe that they will weather the sluggish economy and be doing business in five years. More than half believe that they will be in business in ten years. Concerns about managing business growth (21 percent) and competition from larger businesses (18 percent) ranked second and third in the survey.
"While the sluggish economy is a concern for some, the overwhelming optimism shows small businesses' confidence in their long-term outlook," said Allison Mnookin, a small business expert at Intuit.
The QuickBooks survey also revealed that small businesses continue to be challenged by many of the day-to-day activities associated with running a business. A third of those polled felt that accounting was the most intimidating part of running their businesses, beating out managing employees, customer relationships, or inventory and sales. Only six percent identified themselves as having "a lot" of formal financial training, and more than half said they had none.
"Good and bad economies come and go, but solid business principles remain constant," added Mnookin. "Successful businesses focus on improving the things that they can control, like better managing their finances or other internal processes, and better serving their customers."
Mnookin suggests working with a financial advisor or accountant to identify new opportunities to improve business processes or identify new revenue streams. She also suggests that business owners take stock of their daily work routine and look for ways to free up more of their time, noting that "the owner's time is often one of the most valuable commodities that a business has." With more time, business owners or managers can focus on finding new customers or better serving existing ones - both of which can help improve the businesses' bottom line.