Intuit Inc. (NASDAQ: INTU) today announced several organizational moves designed to improve execution and the total customer experience. The company expanded the scope of its QuickBooks® business and created an Office of the CEO that will drive strategic opportunities across the company. In a related action, President and CEO Steve Bennett agreed to five additional years in his role at Intuit.
In the organizational realignment, the company expanded its QuickBooks business to include all QuickBooks related offerings, including Do-It-Yourself Payroll and financial supplies. Dan Levin, who's been promoted to senior vice president, will lead this organization. In addition, and consistent with all other Intuit business units, the QuickBooks business now has direct responsibility for all elements that impact the end-to-end customer experience including product development, customer acquisition and service and support.
"We're further organizing our QuickBooks business around the needs of customers so we deliver a better total customer experience," said Bennett. "It's also important that, at this stage in the growth of Intuit, we have the organizational structure at the top to enable us to drive change faster and better execute on opportunities that span our entire company."
Lorrie Norrington, executive vice president, and Scott Cook, founder and chairman of the executive committee, will join Steve Bennett in the newly created Office of the CEO. All business units and functions will report directly to Bennett and he will continue to have overall responsibility for operations. Norrington will take the lead for Intuit's small business related business units, the Intuit Developer Network and other corporate initiatives. Cook will continue to lead customer driven innovation and customer advocacy across the company.
