Intuit Inc. (Nasdaq: INTU) today announced season-to-date sales for its consumer tax products and services.
Through Feb. 7, 2004, total end-user purchases of TurboTax® federal desktop software and TurboTax® for the WebSM federal units increased 13 percent over the prior-year period.
"Reflecting our plan to change the mix of our marketing and promotion efforts this season, we're seeing a shift in desktop sales to retail," said Steve Bennett, Intuit's president and chief executive officer.
Season-to-Date TurboTax Federal Sales Data
|
Comparable Prior-Year Period |
Season Through 2/7/04 |
% Change YOY |
| TurboTax federal desktop units sold through at retail |
2,506,000 |
2,920,000 |
+17% |
| TurboTax federal desktop units sold direct |
1,228,000 |
1,289,000 |
+5% |
| TurboTax for the Web federal returns sold |
793,000 |
915,000 |
+15% |
| TOTAL |
4,527,000 |
5,124,000 |
+13% |
| TurboTax for the Web federal returns donated via Free File Alliance |
435,000 |
271,000 |
-38% |
|
Tax sales typically fluctuate early in the season as promotions and marketing programs vary from year to year. Therefore, early results may not predict the season as a whole.
