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| Intuit Names New Chief Marketing Officer |
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MOUNTAIN VIEW, Calif. -
April
04,
2005 -
Intuit Inc. (Nasdaq: INTU) today announced that Mark Schar has been named senior vice president and chief marketing officer.
Schar will lead the company's efforts to acquire new customers and expand share of wallet with existing customers to maximize lifetime value. He will be responsible for product marketing efforts — including Internet and direct marketing — advertising, customer research, business development and communications. Schar reports to Steve Bennett, Intuit's president and chief executive officer.
"Mark's extensive experience in both consumer and Internet marketing will help us reach customers in new, innovative ways," said Bennett. "We expect his leadership to create world-class marketing programs that drive additional growth for Intuit."
Schar is a 25-year veteran of consumer goods marketing at Procter & Gamble, where he was most recently vice president of interactive ventures and market research. He has broad experience in consumer brand marketing and spent 12 years as a vice president and general manager running a variety of global consumer brands and businesses. Since leaving P&G in 2002, he has served as an advisor and board member to interactive and market research startups, including the Palo Alto, Calif.-based Institute for the Future.
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About Intuit Inc.
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Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses, consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax® software, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation software suites for professional accountants.
Founded in 1983, Intuit had annual revenue of nearly $1.9 billion in its fiscal year 2004. The company has nearly 7,000 employees, with major offices in 13 states across the United States and offices in Canada and the United Kingdom. More information can be found at www.Intuit.com.
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Intuit and the Intuit logo, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries.
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