QuickBooks 2007 will include several services that provide an easy way for small businesses to use Google to get their businesses and products noticed on the Internet – right from an icon on the QuickBooks Home page.
Currently used by hundreds of thousands of businesses worldwide to gain new customers in a cost-effective way, AdWords relies on keywords to precisely target the delivery of an ad to Web users seeking information about a particular product or service. Starting with $50 in Google AdWords credits, QuickBooks users can use AdWords to advertise themselves online.
QuickBooks users can select search terms related to their product or service and create customized ads that show up when shoppers search on Google for those products or services. This feature gives small businesses full control over their budgets, allowing them to stop or pause their campaign, monitor their spending or change their advertising messages at any time.
First Crush Wine Bar and Restaurant (www.firstcrush.com), a San Francisco restaurant, found that using AdWords tripled the number of visitors to its Web site and now provides 25 percent of the restaurant’s leads.
“With more than 4,000 restaurants in San Francisco, you need to stand out above the crowd, which means getting as much visibility as possible,” said Shahram Bijan, owner of First Crush Wine Bar and Restaurant. “Before joining AdWords, our Web site received about 200 unique visitors each day. Today, that number has more than tripled.”
Google Maps – Businesses using QuickBooks can more easily be found online with a free business listing – even if the business does not have a Web site. Google Maps gives QuickBooks users a tool to reach qualified prospective customers by simply creating and managing an online business listing. The mapping capability allows customers to find a business, see a satellite image of it and get driving directions. The feature also lets small businesses provide information such as their hours of operation, payment forms accepted and printable coupons. The listing can be updated at any time by the business owner, which means the business listing is always relevant and topical.
QuickBooks Product Listing Service-
Product-based businesses will now have the ability to turn local shoppers into their customers with the new QuickBooks Product Listing Service, which will be in Beta at time of the QuickBooks 2007 launch. Small businesses can let online shoppers know they carry a specific product by using this service to make their merchandise searchable on Google through Google Base. Powered by technology from StepUp Commerce, Inc., recently acquired by Intuit, this feature enables users to automatically transfer inventory information to Google Base and attract local buyers to their shops.
Research by iProspect, a leading search engine marketing firm, found that 47 percent of consumers who researched a product online drove to a store and bought the product during the 2005 holiday shopping season. Additionally, 63 percent of those who researched online went to a retailers’ Web site for product information – more than to any other type of online site.
“QuickBooks continues to expand the problems we solve. The product listing service helps businesses attract new customers by making their products findable on the Web,” said Brad Smith, senior vice president of Intuit’s Small Business Division. “This is the first step in creating an open and connected community that builds value around small business data.”
Greater Efficiency and Ease-of-Use
Intuit will also incorporate Google’s powerful search engine, Google Desktop™, into QuickBooks 2007 so users will be able to quickly find customer, vendor or financial information anywhere within QuickBooks or on their desktop. For security, the new tool can search QuickBooks data only when it is accessed from within QuickBooks and is tied to QuickBooks user permissions so search results are limited by the searcher’s authorization level.
The Google marketing tools will be available with U.S. versions of QuickBooks 2007 products and services, including Simple Start, Pro, Premier, Enterprise Solutions, QuickBooks Point of Sale, Invoice Manager and Credit Card Processing Kit, which will be available in the fall of 2006. Google Desktop will be available with U.S. versions of QuickBooks 2007 Simple Start, Pro, Premier, Invoice Manager and Credit Card Processing Kit.
Intuit CEO Steve Bennett and Google CEO Eric Schmidt will host a conference call at 1:15 p.m. PDT today to discuss this news. To attend the conference call, dial 866-837-9787 in the U.S. or 001-703-639-1424 from international locations. No reservation or access code is needed. A replay of the conference call will be available from 4:15 p.m. PDT today to 8 p.m. PDT tomorrow, September 14th. To hear the replay, dial 888-266-2081 and enter the access code 962345.
For free video content about the Intuit and Google alliance, please log onto www.thenewsmarket.com/google to preview and request video. Registration and downloading is free to the media. Broadcast-standard video digitally or by tape is available on this site.